Most of it. Check in was easy. The therapist was polite and friendly. Listen - there are two reasons people spend this kind of money for a massage. One is for relaxation and just to enjoy the human touch. Swedish, hot stones, etc. The end point or goal should find the customer in a blissful, very relaxed state, not wanting it to end. The second is for therapeutic purposes. Deep tissue, trigger point, sports massage. The goal is to provide relief from pain, muscle tightness, to improve blood flow. The customer should be left feeling looser, more flexible and experiencing less pain. In both cases, the therapist has a responsibility to fully understand the customers thoughts and needs and do their best to take them to the desired end point in the time allotted. A massage therapist should be fully committed to creating an experience where the customer feels completely cared for, fully focused on, like they are the only thing the therapist cares about in the short time they are on the table. Soft lights and music, warm sheets ad towels, warmed and scented oils are (or should be) all a part of this. Additionally, a good massage should also create an atmosphere, a sense of the mystical / magical / spiritual well being. The therapist is responsible for creating this atmosphere. ME wants to chare extra for some of the items that provide such an experience, while still charging a fairly standard rate for the massage itself. In my case, I told the therapist I was there for relaxation and that I was looking for a Swedish with perhaps a little more pressure / aggression at specific areas due to some muscle pain. I identified those areas. I left feeling like she was glad it was over, and I feel like she had applied the same amount of energy and care she would if she were washing her car. I get this type of hands-on care from my osteopath or chiropractor. All mechanics, no real care added. Fully functional, no spirit, no magic, like it was just a job, the first of many on that day. I have enjoyed many massages. Most at resorts or on cruises, but some during the course of therapy. Even the therapeutic masseuse I used to see, and I did not look forward to these sessions because the were painful, used to always take the time and make the effort to create a super relaxing atmosphere and ensure that she finished the session with some very relaxing massage techniques that usually put me to sleep. She showed genuine care. I left ME feeling like I had just been through the assembly line, no different than the one before me or the one after. My point, I guess, is that I am no stranger to massage. I have had worse. But I have also had so much better. And in the same price range. ME really needs to do the following: A- include the little extras, and ensure the therapists are creating the right atmosphere. You're charging enough. B - if the customer is there for therapy, every single one should be leaving feeling invigorated, with a bounce in their step and a smile on their face because they are looser and in less pain. C- if the customer is there for relaxation, every single one should be walking out like they are walking on a cloud, they should have a sleepy, dreamy look on their face. This is how repeat customers are made. If you do it right, you won't need a membership, people will be willing to pay full price. Enough said.